The global oral care market was valued at $31.7 billion and is expected to grow due to the rising number of dental cavities among children and adults.Formulators need to find ways to stand out from the crowd by giving consumers what they want: long-lasting oral care.
LLS Health conducted a survey about oral care preferences and found that long-lasting effect is one of the 4 most important factors for consumers when choosing oral care, alongside essential performance benefits.
