Strategic Marketing Manager, Global B2C
Nothing gives Paola greater satisfaction than launching new brands and products. During her 14 years in the beauty industry, the Colombian native has helped bring to life more than 150 new products and sub-brands. She has a bachelor’s degree in industrial engineering and two master’s degrees in sociology and marketing.
Fun fact: As part of her life’s mission to encourage peace and beauty in this world, Paola practices meditation, sometimes through classical dance.
Posted by Paola Pérez | 11/11/2024
As we look ahead into the not-too-distant future, it’s clear that the makeup world is on the brink of some exciting transformations. Bold aesthetics, gentle sweat-proof formulas, and inclusive color options are set to redefine beauty.
Posted by Paola Pérez | 10/16/2024
In a rapidly evolving beauty landscape, Lubrizol stands at the forefront of innovation with Foresee LabTM. This unique internal program is dedicated to connecting consumer and market insights with cutting-edge science to identify emerging trends and opportunities in the Home and Beauty sectors.
Posted by Paola Pérez | 06/10/2024
As we are all well aware, from season to season and year to year, fashion trends evolve and change. The makeup category, of course, is no exception. Because of the rapidly changing dynamics in the market, at Lubrizol we are constantly monitoring consumer behaviors and social media conversations to anticipate new trends and preferences.
Posted by Paola Pérez | 05/08/2024
Beauty consumers are no longer satisfied with traditional sustainable makeup products. They are seeking more than just ethical sourcing and natural ingredients, expecting makeup that not only aligns with their values but also offers a wide range of colors, formats and textures to express themselves. Responding to this demand, the Lubrizol Life Science Beauty team has developed a collection of formulations that combine sustainability with performance and versatility.
Posted by Paola Pérez | 02/13/2024
Makeup trends evolve each year, so we are taking a look at what's coming in 2024 as spotted by our Foresee Lab™, which applies future-thinking methods, consumer insights and scientific processes to help our customers see what’s coming next.
Posted by Paola Pérez | 09/13/2023
Are you trying to understand what consumers love about their favorite beauty products? Or what they do not like and wish they could find in a new solution? The answer can be found on social media.
Posted by Paola Pérez | 08/03/2023
Data is flowing in all directions... how can brands keep up with the influx? More importantly, how can they act on it?
Posted by Paola Pérez | 07/13/2023
Lubrizol Life Science Beauty is ready for what’s next. Are you?
Posted by Paola Pérez | 11/24/2022
In the third post in a series about how LLS Beauty addresses the issues of diversity in the beauty industry, we are focusing on the needs of consumers with textured hair and the findings from a recent survey.
Posted by Paola Pérez | 11/03/2022
It’s impossible to ignore the headlines. Persistent drought conditions are being experienced all over the world. With climate change affecting the natural water cycles, waterless beauty will shift from a novel idea to a necessity.
