Global Marketing Director, Lubrizol LIfe Science (LLS) - Beauty
Like many of LLS’s marketing executives, Elena has a scientific background that lets her better understand and market the company’s innovations and formulations. With degrees in Pharmacy and Cosmetics, as well as an M.B.A. in Marketing, she is ideally suited to lead the development and implementation of strategy for the company’s skin and hair care offerings.
Fun fact: Elena loves the sun. Whether it’s going to the beach, hiking in the mountains, or simply walking the streets of Barcelona, she can’t go long without it.
Posted by Elena Cañadas | 07/14/2021
Transparency is a value that consumers are increasingly looking for from brands they purchase in all aspects of their lives.
Posted by Elena Cañadas | 03/23/2021
Interest in sustainable beauty continues to grow as a consumer priority around the world.
Posted by Elena Cañadas | 03/19/2021
Lubrizol Life Science - Beauty believes manufacturers of beauty and personal care products have a responsibility to minimize their use of palm oil (PMO) and palm kernel oil derivatives (PKOD) whenever possible.
Posted by Elena Cañadas | 02/04/2021
At Lubrizol, diversity and inclusion is not a program.
Posted by Elena Cañadas | 01/22/2021
The 12 Principles of Green Chemistry were created in 1991 as guidelines to minimize the impact of chemicals on human health and eliminate contamination of the environment.
Posted by Elena Cañadas | 09/14/2020
Wondering what sets us apart as a beauty solution provider? Here’s our top 5 list...
