Transparency is a value that consumers are increasingly looking for from brands they purchase in all aspects of their lives. For beauty and skin care in particular, Real Simple is finding interest in transparency trending this year. Consumers want to understand what’s in their products, what each ingredient is doing for their skin and how their choices support sustainable, clean beauty.
One way to enhance transparency is by using minimal ingredients in a product. But how do you continue delivering results while simplifying? Multifunctional ingredients are the solution.
For example, Carbopol® Style 2.0 polymer can create new and unique offerings using fewer ingredients while still delivering the desired aesthetics, textures and experience that consumers desire. It is a multifunctional, 2-in-1 rheology modifier that not only provides rheology modification, but also offers light-to-medium styling hold, thus reducing or eliminating the need for polyvinylpyrrolidone (PVP) or fixatives. Its styling properties are strong enough that manufacturers can eliminate ingredients, which makes for a more sustainable product while saving money.
Argireline® Amplified peptide is another example of a sustainable, multi-functional ingredient. It has an intense anti-aging power that visibly transforms tired, dull, aging skin into a more healthy, glowing and youthful complexion. It also improves skin surface roughness, minimizes fine lines, and increases skin volume, while improving firmness and elasticity. This hexapeptide, an evolution of the Argireline® peptide, provides superior muscle relaxation in young and aged muscle, helping to recover the skin appearance after facial expressions. Working on all skin layers, it reduces the appearance of age-related changes in each layer for a complete anti-aging effect. By performing multiple functions, it reduces the need for more products, which saves energy and waste. Additionally, it has been designed and produced according to the principles of green chemistry and 99.5% of the content is of natural origin.