Consumers of color makeup are talking up a storm! And LLS Beauty is in the middle of the surge with the latest reports.
More than 20 million digital posts on the topic of color makeup have be analyzed by our insights team in partnership with a national research firm...and this audience doesn’t hold back! Product reviews. Forums. Public comments and conversations. Thank goodness for artificial intelligence!
Want to know more?
Well, visit here often because we’ll be sharing our key learnings and their implications for you over the coming months. Like what? Like how consumer preferences are shifting in regard to color makeup textures, finishes, shades and ingredients. The types of benefits they’re expecting from their product formulas. Their biggest pain points, including the struggles they’re going through to achieve desired looks and feels.
We’ve even identified four distinct consumer segments according to color makeup needs, behaviors and attitudes. All valuable insights for our color makeup customers looking to translate pressing market needs into makeup formulations that are on-trend and audience-validated.
Consumer insights are what drive product innovation at LLS Beauty, so we’ll also be announcing exciting new ingredient offerings essential for you to capitalize on all the top trends in color makeup. It’s all compliments of the ingredient and formulation experts who believe being a good listener is the key to being a good science partner.