Noverite™ 301 polymer

Noverite™ 301 polymer is an aqueous, cationic, hydrophilic copolymer that provides excellent affinity to fiber and is suitable for both standard and high efficiency laundry products. It was developed to improve the performance of a wide range of fabric care products such as liquid and powder laundry detergents and fabric softeners. In addition, Noverite 301 polymer has the ability to develop hydrophilic surfaces when applied to many hard surfaces. The resulting hydrophilic surfaces can result in water sheeting, lime scale prevention, and easy removal of soap scum on treated surfaces.

Features and Benefits

  • Compatibility with a wide range of surfactants for formulation flexibility
  • Develops hydrophilic surfaces when applied to hard surfaces
  • Fabric softening
  • Improved foaming properties for manual laundry detergents
  • Improved water absorbency
  • Suitable for use in clear systems
  • Wide pH adaptability (pH 2 - 12)


  • Fabric Care: 2-in-1 Detergent & Softener, Fabric Softener, Laundry Detergent, Liquid, Powder Detergents
  • Surface Care: Bathroom and Descalers, Cleansers, Window and Glass


  • Softening
  • Surface Modification