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Formulation Name | Formulation Number | Description |
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"No Run" Tire Shine |
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Novemer™ EC-1 polymer is a multifunctional polymer used to provide rheology modification, which prevents running and dripping of the tire shine when applied to tires. Novemer EC-1 polymer is also an effective emulsifier, which reduces the need for additional emulsifying ingredients. The small amount of mineral oil in Novemer EC-1 polymer enhances the shine performance. The shine performance and emulsification properties of the polymer provides the ability to produce cost effective formulations. |
2X Economy Laundry Detergent |
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This formulation demonstrates the benefits of using Novethix™ L-10 polymer to thicken an economy liquid laundry detergent. This rheology modifier provides reduced splashing, very good shear-thinning flow properties. These properties provide consumer valued flow properties with improved pourability of the product providing convenience to the consumer due to its excellent material drain from the container. This formulation uses the diluted form of sodium odecylbenzenesulfonate. |
2X High Efficiency Laundry Detergent |
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This formulation demonstrates the benefits of using Novethix™ L-10 polymer in a 2X laundry detergent. This rheology modifier provides reduced splashing, very good shear-thinning and consumer valued product aesthetics. These attributes improve pourability of the product and provide convenience to the consumer due to the excellent material drain from the container. This detergent is intended for front loading washing machines. |
3-In-1 Liquid Laundry Detergent |
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This “3-in-1” soap-containing liquid laundry detergent will provide cleanliness, softness and lubrication. Noverite™ 304 polymer to deliver softening effect to fabric, Novethix™ HC200 polymer to provide thickening performance and Chemoxide™ LO-PF surfactant that works as co-surfactant to improve cleansing properties and boost viscosity. |
Abrasive Cream Cleaner |
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Carbopol® Aqua 30 polymer imparts vertical cling and increased contact time for this abrasive cleaner formulation. These features increase the performance of the formulation and provide convenience to the consumer. Easy to incorporate Carbopol® Aqua 30 polymer provides long-term suspension of the abrasive particles and delivers smooth, honey-like texture and flow. |
Acetone Paint Stripper with Reduced Volatility |
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Using Novethix™ L-10 polymer reduces the volatility of acetone making it easier and safer to work with. A slower evaporation rate means more surface contact allowing for greater efficacy for the solvent. The flow modification allows for more controlled application and functionality. |
Alcohol Sanitizing Gel for Surfaces |
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Carbopol® EZ-2 polymer imparts vertical cling and increased contact time for this sanitizer formulation. In addition, the rheology modifier provides appropriate flow properties for either spray or squeeze bottle packaging. These features increase the performance of the formulation and provide convenience to the consumer. This formulation is intended for surface and fabric applications. |
Alcohol Sanitizing Gel for Surfaces (LA) |
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Carbopol® EZ-2 polymer imparts vertical cling and increased contact time for this sanitizer formulation. In addition, the rheology modifier provides appropriate flow properties for either spray or squeeze bottle packaging. These features increase the performance of the formulation and provide convenience to the consumer. This formulation is intended for surface and fabric applications. |
Alkaline Drain Cleaner (20% Sodium Hydroxide) |
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The purpose of this formulation is to demonstrate the benefits of Carbopol® 674 polymer in a concentrated alkaline drain cleaner. This polymer imparts stable thickening and good clarity to this very caustic formulation. It improves the product efficiency by increasing its contact time in the drain. The viscosity promotes safer handling of corrosive product due to reduced splashing. |
Antibacterial Liquid Laundry Detergent |
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This antibacterial laundry detergent contains polyaminopropyl biguanide, a cationic disinfectant. Novethix™ HC220 polymer enables the clear and rich gel texture for this difficult-to-thicken system. This antibacterial laundry detergent can be used to eliminate and prevent microbial growth and malodor on clothes |
Anti-Fog Cleaner |
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Cleaners formulated with Noverite™ GP500 silicone reduce fogging and water spotting on hard surfaces, from eyeglasses to car windshields and bathroom mirrors. Surface-substantive, Noverite™ GP500 silicone features excellent performance making hard surfaces hydrophilic for anti-fogging performance, reduced hard-water spotting, water sheeting, and homogeneous drying. Noverite™ GP500 silicone is easy-to-use liquid that can be formulated into anti-fog sprays and wipes, as well as window and mirror cleaners. Compatible with most surfactants, it offers great formulation flexibility. |
Anti-Fog Window Cleaner |
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Deliver improved anti-fog and reduced hard water spots with this window cleaner with long lasting effects. Noverite™ 301 polymer is a high performance surface-substantive polymer which makes hard surfaces hydrophilic. The resulting water sheeting effect inhibits fogging on glass and reduces the formation of hard water spots. Noverite™ 301 polymer is water soluble and easy to dose liquid additive that is effective at low dosage levels. It is used in this cost-effective and streak-free window cleaner to prevent fogging and hard water spots on windows and mirrors. |
Anti-Fog Window Cleaner |
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Deliver improved anti-fog and reduced hard water spots with this window cleaner with long lasting effects. Noverite™ 311 polymer is a high performance surface-substantive polymer which makes hard surfaces hydrophilic. The resulting water sheeting effect inhibits fogging on glass and reduces the formation of hard water spots. Noverite™ 311 polymer is water soluble and easy to dose liquid additive that is effective at low dosage levels. It is used in this cost-effective and streak-free window cleaner to prevent fogging and hard water spots on windows and mirrors. |
Bathroom & Toilet Spray Cleaner with Lactic Acid |
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This non-drip spray cleaner stays where you spray it and leaves the surface clean and descaled. Lactic acid is a preferred antimicrobial and remarkable descaling agent for use in bathroom and toilet cleaners. APG and alcohol ethoxylate surfactants are used to support cleaning performance. Carbopol® Aqua CC polymer imparts thickening of this acidic system with high clarity and shear thinning rheology for excellent sprayability. It provides thicker texture and strong vertical cling for improved contact time with the surface to be cleaned. These attributes improve the overall product’s aesthetics and performance and provides convenience to the consumer. |
Bathroom & Toilet Spray Cleaner with Lactic Acid |
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This non-drip spray cleaner stays where you spray it and leaves the surface clean and descaled. Lactic acid is a preferred antimicrobial and remarkable descaling agent for use in bathroom and toilet cleaners. Alcohol ethoxylate surfactant is used to support cleaning performance. Carbopol® Aqua CC polymer imparts thickening of this acidic system with high clarity and shear thinning rheology for excellent sprayability. It provides thicker texture and strong vertical cling for improved contact time with the surface to be cleaned. These attributes improve the overall product’s aesthetics and performance and provides convenience to the consumer. |
Calcium Carbonate Abrasive Cleaner Without Bleach |
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Carbopol® ETD 2623 polymer imparts vertical cling and increased contact time for the cleaner formulation. In addition, the rheology modifier provides suspension of abrasive particles increasing product stability. These features increase the performance of the formulation and provide convenience to the consumer. |
Car Polish |
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This car polish can be used to remove scratches from car surfaces and restore a perfect paint finish. It is very easy to apply and it is safe for all car surfaces. Aquaslip™ HC600 emulsion is an easy-to-use liquid emulsion of natural carnauba wax that provides water repellency and better durability for long-lasting shine and protection of the car surfaces. Carbopol® Aqua 30 polymer is a liquid rheology modifier providing excellent emulsion and suspension stability to this car polish. |
Car Spray & Shine |
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This car spray and shine will leave a brilliant, protective and lasting shine. It is very easy to apply and it is safe for all car surfaces. Aquaslip™ HC600 emulsion is an easy-to-use liquid emulsion of natural carnauba wax that provides water repellency and better durability for long-lasting shine and protection of the car surfaces. Carbopol® Aqua 30 polymer is a liquid rheology modifier which provides excellent stability to this car spray and shine emulsion while keeping high sprayability together with no drip properties. |
Car Wash with Suspended Beads |
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Carbopol® Aqua 30 polymer imparts vertical cling properties, formulation stability, and suspension of beads in this formulation. These attributes improve the overall product quality and provide an aesthetically pleasing appearance to maximize consumer shelf appeal. |
Car Wax |
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This car wax will leave a brilliant and protective layer on the vehicle, making it look shiny and clean. When applied onto the car body, this wax will protect it from stains and will permit dirt to slide off instead of grinding into the paint, making the car easier to clean. It is very easy to apply with a cloth and it is safe for all car surfaces. Aquaslip™ HC600 emulsion is an easy-to-use liquid emulsion of natural carnauba wax that provides water repellency and better durability for long-lasting shine and protection of the car surfaces. Schercemol™ IDO ester is an excellent shine-enhancing agent that features good spreadability and a non-oily feel. |
Chlorine Bleach Mold and Mildew Remover |
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Carbopol® 676 polymer imparts vertical cling and increased contact time for the cleaner formulation. The product also provides improved usage and dosing in spray or brush application. These features increase the performance of the formulation and provide convenience to the consumer. |
Chrome Polish |
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Carbopol® EZ-2 polymer provides suspension of insoluble ingredients and stabilization of oils in this chrome polish formulation. These properties improve the overall stability and aesthetics of the product. |
Clear Manual Dish Gel |
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This high clarity manual dish detergent with gel consistency catches the attention of consumers who desire sparkling clean kitchen dishes. Novethix™ HC 200 polymer ensures the delivery of high aesthetics and rheological performance without affecting the stability of the formulation. Synergistic thickening with sodium chloride allows for optimized cost-in-use formulations. This unique gel dish formulation is essential to maintain good kitchen hygiene. |
Color Safe Laundry Detergent |
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This formulation demonstrates the benefits of using Novethix™ L-10 polymer as a rheology modifier to reduce splashing. The very good shear-thinning flow properties provides consumer valued product aesthetics, with improved pourability of the product providing convenience to the consumer due to its excellent material drain. This formulation uses the properties of Noverite™ K-752 polymer to boost the cleaning performance and fabric protection of the system. |
Cream Air Freshener Gel |
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Novemer™ EC-1 polymer provides not only rheology modification but eliminates the need for surfactant to emulsify the fragrances. Formulating with Novemer EC-1 polymer allows for reduction of the humectant level since the rheology modifier provides good perfume release. The polymer controls overall moisture content of the formulation. The low use level of the polymer as well as the reduction of the humectant level provides a system which leaves low residue after the fragrance is released. These benefits make Novemer EC-1 polymer an economical rheology modifier for both commercial and industrial air freshener creams. |
Cream Air Freshener Gel (LA) |
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Novemer EC-1™ polymer provides not only rheology modification but eliminates the need for surfactant to emulsify the fragrances. Formulating with Novemer EC-1 polymer allows for reduction of the humectant level since the rheology modifier provides good perfume release. The polymer controls overall moisture content of the formulation. The low use level of the polymer as well as the reduction of the humectant level provides a system which leaves low residue after the fragrance is released. These benefits make Novemer EC-1 polymer an economical rheology modifier for both commercial and industrial air freshener creams. |
Creamy Car Polish |
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Novemer EC-1™ polymer provides an easy to make cream car polish. The polymer provides a smooth, shear-thinning rheology to enable easy application by the consumer. Novemer EC-1 polymer also stabilizes and provides coemulsification. Aquaslip™ wax and Schercemol™ IDO ester provides shine and solvency. |
Creamy Spray and Shine Car Wax |
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Novemer™ EC-1 polymer allows formulation of an easy to make and stabilize car wax formulation. Only a very low concentration of emulsifier is required to make this formulation. The Novemer™ EC-1 polymer provides good formulation stability without requiring homogenization. The spreadability of this formulation makes for an easy to use formulation by the consumer. |
Delicate Laundry Detergent |
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This formulation demonstrates the benefits of using Novethix™ L-10 polymer as a rheology modifier to reduce splashing in this low level surfactant containing formulation. The very good shear-thinning flow properties provide consumer valued product aesthetics, with improved pourability of the product providing convenience to the consumer due to its excellent material drain. This formulation uses the properties of Noverite™ K-752 polymer to enhance the chelating performance of the system especially important for delicate fabric care. |
Dilutable 3-5x Concentrate Hand Dishwashing Liquid Refill |
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Reduce plastic packaging and water transport by using this hyperconcentrate hand dishwashing liquid refill. This nature-derived formula is clear and easy to pour, it is readily dilutable in water by hand shaking. Novethix™ HC220S polymer builds viscosity upon dilution, to provide a nice texture and smooth flow to the diluted hand dishwashing liquid. Chemoxide™ CAW surfactant combined with SLES produces a product with copious and rich foam. |
Dilutable Concentrate Fabric Conditioner Refill |
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Reduce plastic packaging and water transport by using this hyperconcentrate fabric conditioner refill. This nature-derived formula is clear and easy to pour, it is readily dilutable in water by hand shaking. Novethix™ HC220S polymer builds viscosity upon dilution, to provide a nice texture and smooth flow to the diluted fabric conditioner. Quatrex™ S conditioning agent is a soybean oil-derived cationic surfactant exhibiting excellent substantivity and conditioning properties. This concentrate fabric conditioner is easily prepared using cold process. Don't Recycle, refill! |
Dish Pre-Treatment Spray Cleaner |
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This alkaline degreasing spray gel sticks to surfaces for improved contact time and efficacy. Novethix™ L-10 polymer enables the clear and rich gel texture with shear-thinning rheology for excellent sprayability and no drip on vertical surfaces. This spray gel can be used for pre-treatment of heavily soiled dishes or hard surfaces, for easy removal of encrusted food residues on pans, pots, ovens and grills. |
Economy Liquid Laundry Detergent |
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Novethix™ HC 200 polymer can be used in conjunction with electrolytes to provide cost effective rheology control and crystal clear, premium quality aesthetics to low cost detergent formulations. |
Economy Liquid Laundry Detergent for Front Loading Washing Machines |
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Novethix™ HC 200 polymer can be used in conjunction with electrolytes to provide cost effective rheology control and crystal clear, premium quality aesthetics to low-cost detergent formulations. |
Economy Manual Dishwashing Liquid |
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Novethix™ HC 200 polymer can be used in conjunction with electrolytes to deliver cost effective rheology control along with crystal clear, premium quality aesthetics in low-cost detergent formulations. |
Economy Pine Gel |
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A pine gel is a multi-purpose cleaner made from a mixture of pine oil and surfactants to clean multiple surfaces and leave a fresh smell. This economy pine gel has been prepared very easily using Novethix™ L-10 Polymer. This liquid thickener allows to prepare a thick gel using low levels of surfactants and pine oil, making the product much more economic compared to standard formulations. |
Fabric Refresher Spray |
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Don’t waste time doing laundry when your clothes don't need it! Rather save energy by refreshing clothes without washing them. This fabric refresher spray revives your clothes by removing wrinkles and leaving a nice smell without washing them. Noverite™ GP500 silicone helps to remove wrinkles and leaves the fabric soft. |
Fabric Refresher Spray |
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Don’t waste time doing laundry when your clothes don't need it! Rather save energy by refreshing clothes without washing them. This fabric refresher spray leaves a nice long lasting fresh smell and makes your clothes soft. Noverite™ GP332 polymer is an aqueous solution of a naturally derived cationic polysaccharide which can be easily incorporated in most formulations to provide fabric conditioning and fragrance deposition benefits. |
Furniture Polish |
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Carbopol® EZ-2 polymer provides suspension of insoluble ingredients and oils in this furniture polish formulation. These properties improve the overall stability and aesthetics of the product. |
Gel Cleaner with Benzalkonium Chloride for Surfaces and Floor |
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This gel cleaner contains benzalkonium chloride, a known cationic surfactant used as a biocide in sanitizer and disinfectant formulations. Novethix™ HC220 polymer enables the clear and rich gel texture for this difficult-to-thicken system. This gel cleaner can be used neat or diluted for hygienic cleaning of hard surfaces and floor. |
General Purpose Spray Cleaner |
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Carbopol® EZ-4 polymer is an efficient rheology modifier designed to work well in surfactant systems and has good solvent compatibility. The formulation has good shear thinning rheology. It can be used with a pump spray, providing good vertical cling and good surface contact time. Once applied, the rheology will allow easy wipe-up of surface being cleaned. These features increase the performance of the formulation and provide product appeal to the consumer. |
Hand Dishwashing Liquid with Suspended Beads (EU) |
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The purpose of this formulation is to demonstrate the benefits of Carbopol® Aqua 30 polymer in a hand dishwashing liquid. This polymer imparts efficient thickening with shear thinning rheology to this formulation. It provides reduce splashing, desired flow properties and excellent clarity. In addition, it delivers suspension of insoluble materials such as encapsulated active ingredients, silicones, pearlizing agents, scrubs or air bubbles. These attributes improve the overall product quality and consumer visual perception. |
Hard Surface Cleaner with Triclosan |
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Carbopol® EZ-4 polymer provides excellent flow modification in this surface cleaner. The polymer will control the spray mist and provides vertical cling maximizing the surface contact for improved performance. |
High Caustic Oven Cleaner |
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Carbopol® 674 polymer imparts vertical cling and increased contact time for the cleaner formulation. The product also provides increased safety through reduced bounce-back and misting. These features increase the performance of the formulation and provide convenience to the consumer. |
High Clarity, Glucoside Containing Manual Dish Detergent |
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Sparkling dishes with pleasant sensory as a goal can be achieved with Novethix™ HC200 polymer. High clarity and smooth flowing glucoside surfactant based manual dishwash can be economically thickened with Novethix™ HC200 polymer. The combination of Sulfochem™ ES-70US surfactant and Chemoxide™ LO surfactant provides excellent cleaning power in the formulation. This formulation yields an excellent quality product with unique visual appearance. |
High Clarity, Smooth Flowing Economy Dishwashing Liquid |
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Deliver high clarity and smooth flow properties in a low cost hand dishwashing liquid by using Novethix™ HC200 polymer. In addition, Sulfochem™ ES-70US surfactant, Chemoxide™ LO surfactant and Chembetaine™ C surfactant provide a quality foam profile and excellent cleaning capability. These features improve the overall product quality and provide unique visual appeal when applied to a cleaning sponge. The product has excellent hold out and does not disappear into the sponge. |
High Gloss Rubber and Vinyl Protectant |
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This formulation uses only surfactant without solvent. This approach offers a “zero VOC” formulation as a protectant for automotive care. The product improves durability and performance resistance. Pemulen™ 1622 polymer provides stabilization and emulsification of the silicone fluid. The Noverite™ K-752 polymer helps improve the chelating performance of the product. |
Hydrogen Peroxide Stain Remover |
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Carbopol® 674 polymer is used in the formulation to promote stain removal efficiency of surfactants and hydrogen peroxide. The polymer provides rheology modification in low pH system without neutralization. |
Insect Repellant Gel |
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Carbopol® EZ-3 polymer is a self-wetting rheology modifier that provides excellent stability, tolerance to electrolytes, and clarity to this insect repellant gel. |
Laundry Hygiene Additive |
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This laundry additive contains didecyl dimethyl ammonium chloride and benzalkonium chloride, known cationic surfactants used as biocides in sanitizer and disinfectant formulations. Novethix™ HC220 polymer enables the clear and rich gel texture for this difficult-to-thicken system. It is recommended to add this laundry additive to the fabric softener drawer of the washing machine to provide hygienic cleaning even at low temperature. |
Laundry Pre-Spotter |
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Carbopol® ETD 2623 polymer provides shear thinning rheology and increases fabric contact time for increased ease of use and cleansing performance in this laundry pre-spotter formulation. In addition, Carbopol® ETD 2623 polymer is a faster hydrating polymer which increases the ease of processing. |
Laundry Pre-Spotter Gel |
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Novethix™ L-10 polymer provides efficient rheology modification in this general purpose fabric pretreatment system. The low level of polymer in the system provides efficient thickening, but also there are functional benefits when using the polymer. Novethix™ L-10 polymer at the low use levels enhances stain removal as well as providing rheology control in the formulation. The stain removal of the treatment is enhanced on EMPA 101 and 104 swatches. |
Laundry Pre-Spotter with Chlorine Bleach |
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Carbopol® ETD 2623 polymer provides shear thinning rheology and increases fabric contact time for increased ease of use and cleansing performance in this laundry pre-spotter formulation. In addition, Carbopol® ETD 2623 polymer is a faster hydrating polymer which increases the ease of processing |
Leather Plastic Polish |
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Carbopol® EZ-2 polymer provides suspension of insoluble ingredients and stabilization of oils in this leather and plastic polish formulation. These properties improve the overall stability and shelf life of the product. |
Liquid Car Polish |
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Pemulen™ 1622 polymer imparts vertical cling properties, excellent wetting and improves durability and water resistance. These properties improve the durability and performance of the formulation and increase the convenience for the consumer. Schercemol™ IDO ester provides shine and solvency to the formula. |
Liquid Laundry Detergent with Decorative Beads (Low Surfactant Level) |
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Carbopol® Aqua 30 polymer imparts efficient thickening with shear-thinning rheology profile to low surfactant concentration liquid laundry detergent. The formulation has desirable flow properties and delivers suspension of insoluble materials such as encapsulated active ingredients and decorative beads. This laundry detergent formulation provides excellent product differentiation and consumer visual attractiveness. |
Liquid Laundry Detergent with Decorative Beads (Medium Surfactant Level) |
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Carbopol® EZ-4 polymer imparts efficient thickening with shear-thinning rheology profile to medium surfactant concentration liquid laundry detergent. The formulation has desirable flow properties and delivers suspension of insoluble materials such as encapsulated active ingredients and decorative beads. This laundry detergent formulation provides excellent product differentiation and consumer visual attractiveness. |
Liquid Laundry Detergent with Suspended Fragrance Microcapsules (Purple) |
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Novethix™ HC200 polymer is used in combination with a small amount of Laponite® RD to provide stable suspension of encapsulated fragrance while maintaining easy pourability of this laundry detergent with high surfactant content. |
Liquid Laundry Detergent with Suspended Fragrance Microcapsules (Purple) |
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Novethix™ HC200 polymer is used in combination with a small amount of Laponite® RD to provide stable suspension of encapsulated fragrance while maintaining easy pourability of this laundry detergent with high surfactant content. |
Long Lasting Bathroom Cleaner |
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Make the cleaning process easier and less time-consuming with this bathroom cleaner with long lasting effects. Noverite™ 310 polymer is a high performance surface-substantive polymer which makes hard surfaces hydrophilic. The resulting water sheeting effect reduces the formation of hard water spots and provides easier removal of soap scum deposits on bathroom surfaces. Noverite™ 310 polymer is a water soluble and easy to dose liquid additive that is effective at low dosage levels. |
Long Lasting Bathroom Cleaner |
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Make the cleaning process easier and less time-consuming with this bathroom cleaner with long lasting effects. Noverite™ 301 polymer is a high performance surface-substantive polymer which makes hard surfaces hydrophilic. The resulting water sheeting effect reduces the formation of hard water spots and provides easier removal of soap scum deposits on bathroom surfaces. Noverite™ 301 polymer is a water soluble and easy to dose liquid additive that is effective at low dosage levels. |
Long Lasting Floor Fragrance Gel |
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The formulation uses fragrance oil and solubilizer which can be stabilized using Pemulen™ 1621 polymer which also imparts rheology modification, emulsification and creamy texture to the high viscosity gel based floor fragrance formulation. It is easily dilutable in water and can be used as a floor cleaner along with the benefit of long lasting freshness. |
Low Foaming 2-in-1 Liquid Laundry with Cleaning and Softening Benefits |
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Noverite™ 301 polymer cares for your fabric by enabling your laundry detergent to clean and soften fabrics in one easy step. Noverite 301 polymer will give your clothes a silky soft hand feel and leave your towels softer, fluffier and more absorbent compared to traditional fabric softeners. Noverite 301 polymer provides a unique softness that you can feel and see. |
Low Solids, High Clarity Economy Dishwashing Liquid |
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Deliver high clarity and rich smooth flow properties in a 10 weight % surfactant dishwashing liquid formulation by using Novethix™ HC200 polymer. Sulfochem™ ES-70US surfactant is a high active, cost effective surfactant which provides excellent flash foaming and cleaning performance. Chemoxide™ LO surfactant increases cleaning performance and enhances the removal of particulates. These features improve the overall product quality and provide unique visual appeal when applied to cleaning sponge or directly to washing sink water. |
Low Surfactant Hand Dishwashing Liquid with Suspended Beads |
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Carbopol® Aqua 30 polymer delivers stable suspension of insoluble materials such as decorative beads, encapsulated active ingredients, pearlizing agent or abrasives. This rheology modifier provides excellent clarity, shear-thinning rheology and smooth flow to this low surfactant detergent. Carbopol Aqua 30 polymer is used in this easy-to-pour hand dishwashing liquid to provide suspension of Vectortec™ A2 Millicapsules enriched with Vitamin E. |
Marble Polish |
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Carbopol® EZ-2 polymer provides suspension of insoluble ingredients and oil stabilization in this furniture polish formulation. These properties improve the overall stability and shelf appeal of the product. |
Multi-Purpose Cleaning Gel |
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This formulation demonstrates the benefits of the Novethix™ L-10 polymer in a multi-purpose cleaning gel. The system is designed to leave no streaks or residue on surfaces. The polymer provides efficient thickening with shear-thinning rheology. It imparts unique flow properties which allows for controlled product delivery and increased contact time with the surface being cleaned. |
Multi-Purpose Cleaning Gel |
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This formulation demonstrates the benefits of the Novethix™ L-10 polymer in a multi-purpose cleaning gel. The system is designed to leave no streaks or residue on surfaces. The polymer provides efficient thickening with shear-thinning rheology. It imparts unique flow properties which allows for controlled product delivery and increased contact time with the surface being cleaned. |
Multi-Purpose Cleaning Spray |
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This formulation demonstrates the benefits of the Novethix™ L-10 polymer in a multi-purpose cleaning non-aerosol pump spray. The system is designed to leave no streaks or residue on surfaces. The polymer provides efficient thickening with shear-thinning rheology ideally suited for pump spray application. It imparts vertical cling and has controlled non-aerosol spray, reducing misting on product delivery. |
Multi-Purpose Cleaning Spray |
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This formulation demonstrates the benefits of the Novethix L-10 polymer in a multi-purpose cleaning non-aerosol pump spray. The system is designed to leave no streaks or residue on surfaces. The polymer provides efficient thickening with shear-thinning rheology ideally suited for pump spray application. It imparts vertical cling and has controlled non-aerosol spray, reducing misting on product delivery. |
Nature-Based Dishwashing Liquid |
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This high efficiency manual hand dish wash formula features non-ethoxylated surfactants and is based on a high level of vegetable based ingredients. Sulfochem™ CS-BZ surfactant is dervied from whole coconut oil made without palm kernel derviatives which provides excellent flash foaming and cleaning performance. Chembetaine™ ACB surfactant provides equally good formaing in hard and soft water and works synergistically with the other ingredients to improve overall mildness. Chemoxide™ CAW surfactant adds high flash foam, increases cleaning performance and enhances the removal of particulates. |
Nature-Based High Clarity Dishwashing Liquid |
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This high efficiency manual hand dish wash formula features a high level of vegetable derived ingredients yielding a high RCI score. Novethix™ HC200 polymer provides high clarity, smooth flowing rheology to this ”natural” dishwashing liquid. Sulfochem™ ES-70US surfactant is a high active, cost effective surfactant which provides excellent flash foaming and cleaning performance. Chembetaine™ ACB surfactant provides equally good foaming in hard and soft water and works synergistically with the other ingredients to improve overall mildness. Chemoxide™ CAW surfactant adds high flash foam, increases cleaning performance and enhances the removal of particulates. |
Nature-Derived Enzyme Laundry Pre-Spotter |
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This enzyme-based laundry pre-spotter only contains ingredients which are at least partially nature-derived and inherently biodegradable. Novethix™ HC220S polymer is a thickener providing clear and rich texture for this difficult-to-thicken system. Noverite™ LD920N polymer is a co-builder delivering anti-scaling, anti-encrustation and anti-redeposition benefits leading to an overall improvement in detergency performance. |
Nature-Derived Liquid Laundry Detergent |
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This liquid laundry detergent only contains ingredients which are at least partially nature-derived. It is free from fragrance, preservative, optical brightener, enzymes and synthetic surfactants. Novethix™ HC220S polymer is a thickener providing clear and rich texture for this difficult-to-thicken system. Noverite™ LD920N polymer is a co-builder delivering anti-scaling, anti-encrustation and anti-redeposition benefits leading to an overall improvement in detergency performance. |
No-Drip Caustic Multi-Purpose Cleaner |
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Carbopol® EZ-4 polymer is an efficient rheology modifier designed for surfactant systems and also has good solvent compatibility. The formulation has excellent stability with good vertical cling that increases the surface contact time. This system can suspend beads if desired. The benefits of the formulation yields excellent cleaning performance providing good product appeal to the consumer. |
Power Degreasing Gel |
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This formulation demonstrates the benefits of the Novethix™ L-10 polymer for a degreasing hard surface gel. The polymer provides efficient thickening with good shear-thinning rheology in this alkaline cleaning formulation. It provides unique flow properties which allows for controlled delivery and increased product contact time with the surface to be cleaned. |
Premium 2-in-1 Liquid Laundry Detergent with Cleaning and Softening Benefits |
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Noverite™ 301 polymer cares for your fabric by enabling your laundry detergent to clean and soften fabrics in one easy step. Noverite 301 polymer will give your clothes a silky soft hand feel and leave your towels softer, fluffier and more absorbent compared to traditional fabric softeners. Noverite 301 polymer provides a unique softness that you can feel and see. |
Premium Dishwashing Liquid Capable of Suspending Beads |
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Carbopol® Aqua 30 polymer imparts consistent viscosity and clarity to this hand dishwashing liquid formulation. In addition, it provides the potential for suspended materials such as encapsulated active ingredients. These features improve the overall product quality and provide unique visual appeal. |
Premium Laundry Detergent |
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This formulation demonstrates the benefits of using Novethix™ L-10 polymer as a rheology modifier to reduce splashing. The very good shear-thinning flow properties provide consumer valued product aesthetics with improved pourability of the product providing convenience to the consumer due to its excellent material drain. This formulation uses the properties of Noverite™ K-752 polymer to boost the cleaning performance and fabric protection of the system. |
Premium Liquid Laundry Detergent |
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Novethix™ HC 200 polymer can be used in conjunction with electrolytes to provide cost effective rheology control to detergent formulations. In addition, Novethix HC 200 polymer can deliver crystal clear visual appearance to enhance product aesthetics. |
Premium Liquid Laundry Detergent For Front Loading Machines |
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Novethix™ HC 200 polymer can be used in conjunction with electrolytes to provide cost effective rheology control to detergent formulations. In addition, Novethix HC 200 polymer can deliver crystal clear visual appearance to enhance product aesthetics. |
Premium, Mild Liquid Detergent for Laundering Baby Clothes |
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Novethix™ HC230 polymer provides efficient viscosity build to "difficult to thicken" detergent formulations which contain soaps, or have low surfactant levels which cannot develop needed viscosity with electrolytes alone. Novethix HC230 polymer also enables the formulation of crystal clear detergents with appealing, clean visual aesthetic. |
Silver and Metal Polish |
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Carbopol® EZ-2 polymer provides suspension of insoluble ingredients and oil stabilization in this silver and metal polish formulation. These properties improve the overall stability and shelf appeal of the product. |
Solid Toilet Spray Gel |
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This solid toilet spray gel stays where you spray it and leaves the toilet smelling fresh and clean. The low surfactant formulation can be used for gentle cleaning of the complete toilet including seat and lid. The solid gel also acts as a long-lasting toilet air freshener when sprayed into the toilet bowl. The innovative solid format also makes it very convenient for use in difficult to reach areas. Novethix™ L-10 polymer enables the clear solid gel texture with shear-thinning rheology for excellent sprayability. |
Solvent Based Paint Stripper |
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Carbopol® 676 polymer imparts vertical cling and increased contact time for this paint stripper formulation. The product also provides increased safety through reduced bounce-back and misting. These features increase the performance of the formulation and provide convenience to the consumer. |
Spray and Shine Car Wax |
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Pemulen™ 1622 polymer imparts vertical cling properties, excellent wetting for spray properties and improves durability and water resistance. These properties improve the durability and performance of the formulation and enhance convenience for the consumer. |
Spray Gel Cleaner with Benzalkonium Chloride |
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This spray cleaner stays where you spray it and leaves the surface clean and hygienic. Novethix™ HC220 polymer imparts gel texture with high clarity to this difficult-to-thicken system containing sanitizing cationic surfactant. It provides shear thinning rheology for good sprayability and strong vertical cling, leading to improved contact time with the surface to be cleaned. These attributes improve the overall product’s aesthetics and performance and provide convenience to the consumer. |
Stain Spot Cleaner with Hydrogen Peroxide |
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Carbopol® 674 polymer provides stable structuring of this stain remover without neutralization. The polymer improves the efficacy of the system with enhanced spreadability and increased contact time on the fabric. |
Streak Free, No Drip Window Cleaner |
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Novethix™ L-10 polymer is an excellent structuring agent, providing vertical cling in systems with very low viscosity. The shear-thinning rheology provides vertical cling in a pump spray formulation. The polymer enhances the cleaning function of the formulated system due to increasing surface contact time, allowing product efficacy at very low surfactant levels. This formulation provides good performance with no streaking and good sprayability. |
Streak Free, No Drip Window Cleaner |
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Novethix™ L-10 polymer is an excellent structuring agent, providing vertical cling in systems with very low viscosity. The shear-thinning rheology provides vertical cling in a pump spray formulation. The polymer enhances the cleaning function of the formulated system due to increasing surface contact time, allowing product efficacy at very low surfactant levels. This formulation provides good performance with no streaking and good sprayability. |
Toilet Bowl Cleaner with Chlorine Bleach |
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Carbopol® 676 polymer imparts vertical cling and increased contact time for the cleaner formulation. The product also provides increased safety from reduced splashing. These features increase the performance of the formulation and provide convenience to the consumer. |
Toilet Bowl Cleaner with Chlorine Bleach |
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Carbopol® 676 polymer imparts vertical cling and increased contact time for the cleaner formulation. The product also provides increased safety from reduced splashing. These features increase the performance of the formulation and provide convenience to the consumer. |
Translucent Car Wax with Pearls |
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This translucent car wax with beads provides unique product aesthetics along with good shine performance. Carbopol® 676 polymer provides stability and proper flow properties to the formulation. Water beading and protection properties are provided in an easy to use liquid form by Aquaslip Carnauba Wax Emulsion. |
Viscous Acidic Toilet Cleaner |
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This formulation demonstrates the benefits of Carbopol® Aqua CC polymer in an acidic toilet bowl cleaner. This polymer imparts thickening with shear thinning rheology. It provides reduced splashing, desired flow properties and increased contact time with the surface to be cleaned. These attributes improve the product’s aesthetics and performance and provide convenience to the consumer. |