Lubrizol provides innovative solutions to deliver superior Surface Care consumer experience. Our technologies allow to formulate high performance surface cleaners and polishes with longer lasting results and unique product forms.
Our Noverite™ SR100 ester is a readily biodegradable technology to enhance tough soil removal for surface cleaners.
Our Rheology technologies such as Carbopol®, Pemulen™ and Novethix™ polymers can be used to deliver:
• Broad range of flow properties from gels and pastes to sprays
• Clear and rich texture for difficult-to-thicken formulas including cationic cleaners
• Spray cleaners with vertical cling for increased surface contact time
• Suspension of decorative or abrasive particles
• Stable emulsions (polishes)
Our Noverite™ 300 polymers and Noverite GP500 silicone are surface-substantive additives that create a more hydrophilic surface. They can be used in surface cleaners such as bathroom and window cleaners to deliver water sheeting, anti-fog and limescale prevention on treated surfaces.
We also offer a number of anionic, nonionic, amphoteric, and cationic surfactants for excellent detergency and foaming properties.
We leverage innovation, polymer science, formulation expertise and testing capabilities to create high-performance solutions and contribute to achieving superior surface care consumer experience.
| Formulation Name | Formulation Number | Description |
|---|---|---|
| Abrasive Cream Cleaner |
|
Carbopol® Aqua 30 polymer imparts vertical cling and increased contact time for this abrasive cleaner formulation. These features increase the performance of the formulation and provide convenience to the consumer. Easy to incorporate Carbopol® Aqua 30 polymer provides long-term suspension of the abrasive particles and delivers smooth, honey-like texture and flow. |
| Alcohol Sanitizing Gel for Surfaces |
|
Carbopol® EZ-2 polymer imparts vertical cling and increased contact time for this sanitizer formulation. In addition, the rheology modifier provides appropriate flow properties for either spray or squeeze bottle packaging. These features increase the performance of the formulation and provide convenience to the consumer. This formulation is intended for surface and fabric applications. |
| Alcohol Sanitizing Gel for Surfaces (LA) |
|
Carbopol® EZ-2 polymer imparts vertical cling and increased contact time for this sanitizer formulation. In addition, the rheology modifier provides appropriate flow properties for either spray or squeeze bottle packaging. These features increase the performance of the formulation and provide convenience to the consumer. This formulation is intended for surface and fabric applications. |
| Alkaline Drain Cleaner (20% Sodium Hydroxide) |
|
The purpose of this formulation is to demonstrate the benefits of Carbopol® 674 polymer in a concentrated alkaline drain cleaner. This polymer imparts stable thickening and good clarity to this very caustic formulation. It improves the product efficiency by increasing its contact time in the drain. The viscosity promotes safer handling of corrosive product due to reduced splashing. |
| Anti-Fog Cleaner |
|
Cleaners formulated with Noverite™ GP500 silicone reduce fogging and water spotting on hard surfaces, from eyeglasses to car windshields and bathroom mirrors. Surface-substantive, Noverite™ GP500 silicone features excellent performance making hard surfaces hydrophilic for anti-fogging performance, reduced hard-water spotting, water sheeting, and homogeneous drying. Noverite™ GP500 silicone is easy-to-use liquid that can be formulated into anti-fog sprays and wipes, as well as window and mirror cleaners. Compatible with most surfactants, it offers great formulation flexibility. |
| Anti-Fog Window Cleaner |
|
Deliver improved anti-fog and reduced hard water spots with this window cleaner with long lasting effects. Noverite™ 301 polymer is a high performance surface-substantive polymer which makes hard surfaces hydrophilic. The resulting water sheeting effect inhibits fogging on glass and reduces the formation of hard water spots. Noverite™ 301 polymer is water soluble and easy to dose liquid additive that is effective at low dosage levels. It is used in this cost-effective and streak-free window cleaner to prevent fogging and hard water spots on windows and mirrors. |
| Anti-Fog Window Cleaner |
|
Deliver improved anti-fog and reduced hard water spots with this window cleaner with long lasting effects. Noverite™ 311 polymer is a high performance surface-substantive polymer which makes hard surfaces hydrophilic. The resulting water sheeting effect inhibits fogging on glass and reduces the formation of hard water spots. Noverite™ 311 polymer is water soluble and easy to dose liquid additive that is effective at low dosage levels. It is used in this cost-effective and streak-free window cleaner to prevent fogging and hard water spots on windows and mirrors. |
| Bathroom & Toilet Spray Cleaner with Lactic Acid |
|
This non-drip spray cleaner stays where you spray it and leaves the surface clean and descaled. Lactic acid is a preferred antimicrobial and remarkable descaling agent for use in bathroom and toilet cleaners. APG and alcohol ethoxylate surfactants are used to support cleaning performance. Carbopol® Aqua CC polymer imparts thickening of this acidic system with high clarity and shear thinning rheology for excellent sprayability. It provides thicker texture and strong vertical cling for improved contact time with the surface to be cleaned. These attributes improve the overall product’s aesthetics and performance and provides convenience to the consumer. |
| Bathroom & Toilet Spray Cleaner with Lactic Acid |
|
This non-drip spray cleaner stays where you spray it and leaves the surface clean and descaled. Lactic acid is a preferred antimicrobial and remarkable descaling agent for use in bathroom and toilet cleaners. Alcohol ethoxylate surfactant is used to support cleaning performance. Carbopol® Aqua CC polymer imparts thickening of this acidic system with high clarity and shear thinning rheology for excellent sprayability. It provides thicker texture and strong vertical cling for improved contact time with the surface to be cleaned. These attributes improve the overall product’s aesthetics and performance and provides convenience to the consumer. |
| Calcium Carbonate Abrasive Cleaner Without Bleach |
|
Carbopol® ETD 2623 polymer imparts vertical cling and increased contact time for the cleaner formulation. In addition, the rheology modifier provides suspension of abrasive particles increasing product stability. These features increase the performance of the formulation and provide convenience to the consumer. |
| Chlorine Bleach Mold and Mildew Remover |
|
Carbopol® 676 polymer imparts vertical cling and increased contact time for the cleaner formulation. The product also provides improved usage and dosing in spray or brush application. These features increase the performance of the formulation and provide convenience to the consumer. |
| Economy Pine Gel |
|
A pine gel is a multi-purpose cleaner made from a mixture of pine oil and surfactants to clean multiple surfaces and leave a fresh smell. This economy pine gel has been prepared very easily using Novethix™ L-10 Polymer. This liquid thickener allows to prepare a thick gel using low levels of surfactants and pine oil, making the product much more economic compared to standard formulations. |
| Furniture Polish |
|
Carbopol® EZ-2 polymer provides suspension of insoluble ingredients and oils in this furniture polish formulation. These properties improve the overall stability and aesthetics of the product. |
| Gel Cleaner with Benzalkonium Chloride for Surfaces and Floor |
|
This gel cleaner contains benzalkonium chloride, a known cationic surfactant used as a biocide in sanitizer and disinfectant formulations. Novethix™ HC220 polymer enables the clear and rich gel texture for this difficult-to-thicken system. This gel cleaner can be used neat or diluted for hygienic cleaning of hard surfaces and floor. |
| General Purpose Spray Cleaner |
|
Carbopol® EZ-4 polymer is an efficient rheology modifier designed to work well in surfactant systems and has good solvent compatibility. The formulation has good shear thinning rheology. It can be used with a pump spray, providing good vertical cling and good surface contact time. Once applied, the rheology will allow easy wipe-up of surface being cleaned. These features increase the performance of the formulation and provide product appeal to the consumer. |
| Hard Surface Cleaner with Triclosan |
|
Carbopol® EZ-4 polymer provides excellent flow modification in this surface cleaner. The polymer will control the spray mist and provides vertical cling maximizing the surface contact for improved performance. |
| High Caustic Oven Cleaner |
|
Carbopol® 674 polymer imparts vertical cling and increased contact time for the cleaner formulation. The product also provides increased safety through reduced bounce-back and misting. These features increase the performance of the formulation and provide convenience to the consumer. |
| Long Lasting Bathroom Cleaner |
|
Make the cleaning process easier and less time-consuming with this bathroom cleaner with long lasting effects. Noverite™ 310 polymer is a high performance surface-substantive polymer which makes hard surfaces hydrophilic. The resulting water sheeting effect reduces the formation of hard water spots and provides easier removal of soap scum deposits on bathroom surfaces. Noverite™ 310 polymer is a water soluble and easy to dose liquid additive that is effective at low dosage levels. |
| Long Lasting Bathroom Cleaner |
|
Make the cleaning process easier and less time-consuming with this bathroom cleaner with long lasting effects. Noverite™ 301 polymer is a high performance surface-substantive polymer which makes hard surfaces hydrophilic. The resulting water sheeting effect reduces the formation of hard water spots and provides easier removal of soap scum deposits on bathroom surfaces. Noverite™ 301 polymer is a water soluble and easy to dose liquid additive that is effective at low dosage levels. |
| Long Lasting Floor Fragrance Gel |
|
The formulation uses fragrance oil and solubilizer which can be stabilized using Pemulen™ 1621 polymer which also imparts rheology modification, emulsification and creamy texture to the high viscosity gel based floor fragrance formulation. It is easily dilutable in water and can be used as a floor cleaner along with the benefit of long lasting freshness. |
| Marble Polish |
|
Carbopol® EZ-2 polymer provides suspension of insoluble ingredients and oil stabilization in this furniture polish formulation. These properties improve the overall stability and shelf appeal of the product. |
| Multi-Purpose Cleaning Gel |
|
This formulation demonstrates the benefits of the Novethix™ L-10 polymer in a multi-purpose cleaning gel. The system is designed to leave no streaks or residue on surfaces. The polymer provides efficient thickening with shear-thinning rheology. It imparts unique flow properties which allows for controlled product delivery and increased contact time with the surface being cleaned. |
| Multi-Purpose Cleaning Gel |
|
This formulation demonstrates the benefits of the Novethix™ L-10 polymer in a multi-purpose cleaning gel. The system is designed to leave no streaks or residue on surfaces. The polymer provides efficient thickening with shear-thinning rheology. It imparts unique flow properties which allows for controlled product delivery and increased contact time with the surface being cleaned. |
| Multi-Purpose Cleaning Spray |
|
This formulation demonstrates the benefits of the Novethix™ L-10 polymer in a multi-purpose cleaning non-aerosol pump spray. The system is designed to leave no streaks or residue on surfaces. The polymer provides efficient thickening with shear-thinning rheology ideally suited for pump spray application. It imparts vertical cling and has controlled non-aerosol spray, reducing misting on product delivery. |
| Multi-Purpose Cleaning Spray |
|
This formulation demonstrates the benefits of the Novethix L-10 polymer in a multi-purpose cleaning non-aerosol pump spray. The system is designed to leave no streaks or residue on surfaces. The polymer provides efficient thickening with shear-thinning rheology ideally suited for pump spray application. It imparts vertical cling and has controlled non-aerosol spray, reducing misting on product delivery. |
| No-Drip Caustic Multi-Purpose Cleaner |
|
Carbopol® EZ-4 polymer is an efficient rheology modifier designed for surfactant systems and also has good solvent compatibility. The formulation has excellent stability with good vertical cling that increases the surface contact time. This system can suspend beads if desired. The benefits of the formulation yields excellent cleaning performance providing good product appeal to the consumer. |
| Power Degreasing Gel |
|
This formulation demonstrates the benefits of the Novethix™ L-10 polymer for a degreasing hard surface gel. The polymer provides efficient thickening with good shear-thinning rheology in this alkaline cleaning formulation. It provides unique flow properties which allows for controlled delivery and increased product contact time with the surface to be cleaned. |
| Silver and Metal Polish |
|
Carbopol® EZ-2 polymer provides suspension of insoluble ingredients and oil stabilization in this silver and metal polish formulation. These properties improve the overall stability and shelf appeal of the product. |
| Solid Toilet Spray Gel |
|
This solid toilet spray gel stays where you spray it and leaves the toilet smelling fresh and clean. The low surfactant formulation can be used for gentle cleaning of the complete toilet including seat and lid. The solid gel also acts as a long-lasting toilet air freshener when sprayed into the toilet bowl. The innovative solid format also makes it very convenient for use in difficult to reach areas. Novethix™ L-10 polymer enables the clear solid gel texture with shear-thinning rheology for excellent sprayability. |
| Spray Gel Cleaner with Benzalkonium Chloride |
|
This spray cleaner stays where you spray it and leaves the surface clean and hygienic. Novethix™ HC220 polymer imparts gel texture with high clarity to this difficult-to-thicken system containing sanitizing cationic surfactant. It provides shear thinning rheology for good sprayability and strong vertical cling, leading to improved contact time with the surface to be cleaned. These attributes improve the overall product’s aesthetics and performance and provide convenience to the consumer. |
| Streak Free, No Drip Window Cleaner |
|
Novethix™ L-10 polymer is an excellent structuring agent, providing vertical cling in systems with very low viscosity. The shear-thinning rheology provides vertical cling in a pump spray formulation. The polymer enhances the cleaning function of the formulated system due to increasing surface contact time, allowing product efficacy at very low surfactant levels. This formulation provides good performance with no streaking and good sprayability. |
| Streak Free, No Drip Window Cleaner |
|
Novethix™ L-10 polymer is an excellent structuring agent, providing vertical cling in systems with very low viscosity. The shear-thinning rheology provides vertical cling in a pump spray formulation. The polymer enhances the cleaning function of the formulated system due to increasing surface contact time, allowing product efficacy at very low surfactant levels. This formulation provides good performance with no streaking and good sprayability. |
| Toilet Bowl Cleaner with Chlorine Bleach |
|
Carbopol® 676 polymer imparts vertical cling and increased contact time for the cleaner formulation. The product also provides increased safety from reduced splashing. These features increase the performance of the formulation and provide convenience to the consumer. |
| Toilet Bowl Cleaner with Chlorine Bleach |
|
Carbopol® 676 polymer imparts vertical cling and increased contact time for the cleaner formulation. The product also provides increased safety from reduced splashing. These features increase the performance of the formulation and provide convenience to the consumer. |
| Viscous Acidic Toilet Cleaner |
|
This formulation demonstrates the benefits of Carbopol® Aqua CC polymer in an acidic toilet bowl cleaner. This polymer imparts thickening with shear thinning rheology. It provides reduced splashing, desired flow properties and increased contact time with the surface to be cleaned. These attributes improve the product’s aesthetics and performance and provide convenience to the consumer. |
