Lubrizol provides innovative solutions to deliver superior Fabric Care consumer experience. Our technologies allow to formulate high performance laundry detergents and additives.
Our Noverite™ LD920N polymer is a naturally derived copolymer designed for use in laundry and cleaning applications to deliver multiple benefits such as crystal growth inhibition, anti-encrustation and anti-redeposition properties. It is especially recommended to be incorporated into laundry powder formulations, for reduced energy and water use in the manufacturing process.
Noverite™ LD945 Polymer is polymeric dispersant and anti-redeposition polymer. It enables whiter whites and less dingy laundry by preventing dirt and soil from redepositing.
Our Noverite™ 300 polymers, Noverite GP332 polymer and Noverite GP500 silicone provide excellent affinity to textile fibers. They can be used to improve the performance of a wide range of fabric care products by delivering fabric conditioning, anti-wrinkle properties and fragrance deposition benefits.
Our Rheology technologies such as Carbopol® and Novethix™ polymers can be used to deliver:
• Clear and rich texture for easy pour
• Suspension of fragrance capsules
Our Noverite™ K-700 polymers can be used in laundry detergents to provide secondary cleaning benefits through chelation, dispersion and crystal growth inhibition.
We also offer several anionic, nonionic, amphoteric, and cationic surfactants for excellent detergency.
We leverage innovation, polymer science, formulation expertise and testing capabilities to create high-performance solutions and contribute to achieving superior dish care consumer experience.
| Formulation Name | Formulation Number | Description |
|---|---|---|
| 2X Economy Laundry Detergent |
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This formulation demonstrates the benefits of using Novethix™ L-10 polymer to thicken an economy liquid laundry detergent. This rheology modifier provides reduced splashing, very good shear-thinning flow properties. These properties provide consumer valued flow properties with improved pourability of the product providing convenience to the consumer due to its excellent material drain from the container. This formulation uses the diluted form of sodium odecylbenzenesulfonate. |
| 2X High Efficiency Laundry Detergent |
|
This formulation demonstrates the benefits of using Novethix™ L-10 polymer in a 2X laundry detergent. This rheology modifier provides reduced splashing, very good shear-thinning and consumer valued product aesthetics. These attributes improve pourability of the product and provide convenience to the consumer due to the excellent material drain from the container. This detergent is intended for front loading washing machines. |
| 3-In-1 Liquid Laundry Detergent |
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This “3-in-1” soap-containing liquid laundry detergent will provide cleanliness, softness and lubrication. Noverite™ 304 polymer to deliver softening effect to fabric, Novethix™ HC200 polymer to provide thickening performance and Chemoxide™ LO-PF surfactant that works as co-surfactant to improve cleansing properties and boost viscosity. |
| Antibacterial Liquid Laundry Detergent |
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This antibacterial laundry detergent contains polyaminopropyl biguanide, a cationic disinfectant. Novethix™ HC220 polymer enables the clear and rich gel texture for this difficult-to-thicken system. This antibacterial laundry detergent can be used to eliminate and prevent microbial growth and malodor on clothes |
| Color Safe Laundry Detergent |
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This formulation demonstrates the benefits of using Novethix™ L-10 polymer as a rheology modifier to reduce splashing. The very good shear-thinning flow properties provides consumer valued product aesthetics, with improved pourability of the product providing convenience to the consumer due to its excellent material drain. This formulation uses the properties of Noverite™ K-752 polymer to boost the cleaning performance and fabric protection of the system. |
| Delicate Laundry Detergent |
|
This formulation demonstrates the benefits of using Novethix™ L-10 polymer as a rheology modifier to reduce splashing in this low level surfactant containing formulation. The very good shear-thinning flow properties provide consumer valued product aesthetics, with improved pourability of the product providing convenience to the consumer due to its excellent material drain. This formulation uses the properties of Noverite™ K-752 polymer to enhance the chelating performance of the system especially important for delicate fabric care. |
| Dilutable Concentrate Fabric Conditioner Refill |
|
Reduce plastic packaging and water transport by using this hyperconcentrate fabric conditioner refill. This nature-derived formula is clear and easy to pour, it is readily dilutable in water by hand shaking. Novethix™ HC220S polymer builds viscosity upon dilution, to provide a nice texture and smooth flow to the diluted fabric conditioner. Quatrex™ S conditioning agent is a soybean oil-derived cationic surfactant exhibiting excellent substantivity and conditioning properties. This concentrate fabric conditioner is easily prepared using cold process. Don't Recycle, refill! |
| Economy Liquid Laundry Detergent |
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Novethix™ HC 200 polymer can be used in conjunction with electrolytes to provide cost effective rheology control and crystal clear, premium quality aesthetics to low cost detergent formulations. |
| Economy Liquid Laundry Detergent for Front Loading Washing Machines |
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Novethix™ HC 200 polymer can be used in conjunction with electrolytes to provide cost effective rheology control and crystal clear, premium quality aesthetics to low-cost detergent formulations. |
| Fabric Refresher Spray |
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Don’t waste time doing laundry when your clothes don't need it! Rather save energy by refreshing clothes without washing them. This fabric refresher spray revives your clothes by removing wrinkles and leaving a nice smell without washing them. Noverite™ GP500 silicone helps to remove wrinkles and leaves the fabric soft. |
| Fabric Refresher Spray |
|
Don’t waste time doing laundry when your clothes don't need it! Rather save energy by refreshing clothes without washing them. This fabric refresher spray leaves a nice long lasting fresh smell and makes your clothes soft. Noverite™ GP332 polymer is an aqueous solution of a naturally derived cationic polysaccharide which can be easily incorporated in most formulations to provide fabric conditioning and fragrance deposition benefits. |
| Hydrogen Peroxide Stain Remover |
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Carbopol® 674 polymer is used in the formulation to promote stain removal efficiency of surfactants and hydrogen peroxide. The polymer provides rheology modification in low pH system without neutralization. |
| Laundry Hygiene Additive |
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This laundry additive contains didecyl dimethyl ammonium chloride and benzalkonium chloride, known cationic surfactants used as biocides in sanitizer and disinfectant formulations. Novethix™ HC220 polymer enables the clear and rich gel texture for this difficult-to-thicken system. It is recommended to add this laundry additive to the fabric softener drawer of the washing machine to provide hygienic cleaning even at low temperature. |
| Laundry Pre-Spotter |
|
Carbopol® ETD 2623 polymer provides shear thinning rheology and increases fabric contact time for increased ease of use and cleansing performance in this laundry pre-spotter formulation. In addition, Carbopol® ETD 2623 polymer is a faster hydrating polymer which increases the ease of processing. |
| Laundry Pre-Spotter Gel |
|
Novethix™ L-10 polymer provides efficient rheology modification in this general purpose fabric pretreatment system. The low level of polymer in the system provides efficient thickening, but also there are functional benefits when using the polymer. Novethix™ L-10 polymer at the low use levels enhances stain removal as well as providing rheology control in the formulation. The stain removal of the treatment is enhanced on EMPA 101 and 104 swatches. |
| Laundry Pre-Spotter with Chlorine Bleach |
|
Carbopol® ETD 2623 polymer provides shear thinning rheology and increases fabric contact time for increased ease of use and cleansing performance in this laundry pre-spotter formulation. In addition, Carbopol® ETD 2623 polymer is a faster hydrating polymer which increases the ease of processing |
| Liquid Laundry Detergent with Decorative Beads (Low Surfactant Level) |
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Carbopol® Aqua 30 polymer imparts efficient thickening with shear-thinning rheology profile to low surfactant concentration liquid laundry detergent. The formulation has desirable flow properties and delivers suspension of insoluble materials such as encapsulated active ingredients and decorative beads. This laundry detergent formulation provides excellent product differentiation and consumer visual attractiveness. |
| Liquid Laundry Detergent with Decorative Beads (Medium Surfactant Level) |
|
Carbopol® EZ-4 polymer imparts efficient thickening with shear-thinning rheology profile to medium surfactant concentration liquid laundry detergent. The formulation has desirable flow properties and delivers suspension of insoluble materials such as encapsulated active ingredients and decorative beads. This laundry detergent formulation provides excellent product differentiation and consumer visual attractiveness. |
| Liquid Laundry Detergent with Suspended Fragrance Microcapsules (Purple) |
|
Novethix™ HC200 polymer is used in combination with a small amount of Laponite® RD to provide stable suspension of encapsulated fragrance while maintaining easy pourability of this laundry detergent with high surfactant content. |
| Liquid Laundry Detergent with Suspended Fragrance Microcapsules (Purple) |
|
Novethix™ HC200 polymer is used in combination with a small amount of Laponite® RD to provide stable suspension of encapsulated fragrance while maintaining easy pourability of this laundry detergent with high surfactant content. |
| Low Foaming 2-in-1 Liquid Laundry with Cleaning and Softening Benefits |
|
Noverite™ 301 polymer cares for your fabric by enabling your laundry detergent to clean and soften fabrics in one easy step. Noverite 301 polymer will give your clothes a silky soft hand feel and leave your towels softer, fluffier and more absorbent compared to traditional fabric softeners. Noverite 301 polymer provides a unique softness that you can feel and see. |
| Nature-Derived Enzyme Laundry Pre-Spotter |
|
This enzyme-based laundry pre-spotter only contains ingredients which are at least partially nature-derived and inherently biodegradable. Novethix™ HC220S polymer is a thickener providing clear and rich texture for this difficult-to-thicken system. Noverite™ LD920N polymer is a co-builder delivering anti-scaling, anti-encrustation and anti-redeposition benefits leading to an overall improvement in detergency performance. |
| Nature-Derived Liquid Laundry Detergent |
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This liquid laundry detergent only contains ingredients which are at least partially nature-derived. It is free from fragrance, preservative, optical brightener, enzymes and synthetic surfactants. Novethix™ HC220S polymer is a thickener providing clear and rich texture for this difficult-to-thicken system. Noverite™ LD920N polymer is a co-builder delivering anti-scaling, anti-encrustation and anti-redeposition benefits leading to an overall improvement in detergency performance. |
| Premium 2-in-1 Liquid Laundry Detergent with Cleaning and Softening Benefits |
|
Noverite™ 301 polymer cares for your fabric by enabling your laundry detergent to clean and soften fabrics in one easy step. Noverite 301 polymer will give your clothes a silky soft hand feel and leave your towels softer, fluffier and more absorbent compared to traditional fabric softeners. Noverite 301 polymer provides a unique softness that you can feel and see. |
| Premium Laundry Detergent |
|
This formulation demonstrates the benefits of using Novethix™ L-10 polymer as a rheology modifier to reduce splashing. The very good shear-thinning flow properties provide consumer valued product aesthetics with improved pourability of the product providing convenience to the consumer due to its excellent material drain. This formulation uses the properties of Noverite™ K-752 polymer to boost the cleaning performance and fabric protection of the system. |
| Premium Liquid Laundry Detergent |
|
Novethix™ HC 200 polymer can be used in conjunction with electrolytes to provide cost effective rheology control to detergent formulations. In addition, Novethix HC 200 polymer can deliver crystal clear visual appearance to enhance product aesthetics. |
| Premium Liquid Laundry Detergent For Front Loading Machines |
|
Novethix™ HC 200 polymer can be used in conjunction with electrolytes to provide cost effective rheology control to detergent formulations. In addition, Novethix HC 200 polymer can deliver crystal clear visual appearance to enhance product aesthetics. |
| Premium, Mild Liquid Detergent for Laundering Baby Clothes |
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Novethix™ HC230 polymer provides efficient viscosity build to "difficult to thicken" detergent formulations which contain soaps, or have low surfactant levels which cannot develop needed viscosity with electrolytes alone. Novethix HC230 polymer also enables the formulation of crystal clear detergents with appealing, clean visual aesthetic. |
| Stain Spot Cleaner with Hydrogen Peroxide |
|
Carbopol® 674 polymer provides stable structuring of this stain remover without neutralization. The polymer improves the efficacy of the system with enhanced spreadability and increased contact time on the fabric. |
