Wearing iconic red lips has never been easier. This long-wear, color-rich and plumping formula has all the benefits of a balm, plus an intense red color for a truly explosive makeup look. Matrifuse™ S-1 dispersant allows for higher pigment-loading application, more uniform spreading and intense color. Schercemol™ DISM ester provides substantivity, long wear and shine finish. Hilurlip® functional ingredient enhances moisturization of lips while produces a long-term plumping effect.