Surprising Shower Powder

Region: Europe

This body wash powder brings convenience and sustainability. Ideal for eco-conscious consumers, this solid format without added water provides an unexpected and pleasing experience during application under the shower. The blend of Hydramol™ TGL ester and AlgaPūr™ High Stability High Oleic (HSHO) algae oil both naturally-derived ingredients contributes to moisturization and skin softness during and after washing. The use of Kelco-Care™ diutan gum increases the slipperiness during washing.


  • Cleansing-Body


  • Opaque

Product Positioning

  • Convenient
  • Funky/Niche/Special
  • Moisturizing
  • Natural
  • Novel
  • Slip
  • Soft Silky Feel

Products Used in This Formulation

Hydramol™ TGL ester

Kelco-Care™ diutan gum

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