Make Lubricants More Eco-Friendly With EcoAssurant™ Solutions From Lubrizol

January 10, 2023

Industrial fluid and lubricant manufacturers can now enhance their eco-responsible reputation without compromising on product performance

WICKLIFFE, Ohio – January 10, 2022 – As environmental protection becomes a top priority for companies around the world, Lubrizol introduces its EcoAssurant™ portfolio to help customers gain a competitive edge by enabling their businesses to speed their environmentally acceptable lubricant (EAL) offerings to market with confidence.

The EcoAssurant portfolio is made up of environmentally acceptable finished fluids, additive packages and components that will play a vital role in elevating the environmentally protective qualities of lubricants in industrial applications worldwide.

The term “environmentally acceptable lubricant (EAL)” is used to describe lubricants that have been demonstrated to meet regulatory standards for biodegradability, non-bioaccumulative potential and minimal toxicity to aquatic life compared to conventional lubricants. All products in the Lubrizol’s EcoAssurant portfolio have been rigorously tested and certified by top regulatory bodies to meet these criteria, helping to enhance oil manufacturers’ eco-responsible reputations without having to compromise on product performance.

“EcoAssurant represents a single-source solution for manufacturers to expand their customer base and grow their market share in hydraulics, industrial gear oil, metalworking and grease applications on a global scale,” said Craig Paterson, VP of Lubrizol Industrial Specialties. “Our customers are continually looking to us to help unlock possibilities at the molecular level to drive measurable results, and EcoAssurant products do exactly that.”

  • For finished fluid customers, the EcoAssurant portfolio eliminates the complexities and costs of formulating and blending. Lubrizol can act as an extension of manufacturers’ product development teams to provide a breadth of solutions and expertise, simplifying their ability to bring EAL solutions to market. 
  • For customers of components and additive packages, EcoAssurant solutions promote worry-free formulating. Lubrizol’s 90 years of experience in pioneering industrial fluids grant customers industry-specific application expertise and guidance that ensure formulations will be both environmentally compliant and high performing.

The breadth of the EcoAssurant portfolio enables manufacturers to expand their offerings of high-value products, helping manufacturers deepen existing customer relationships, gain greater share of market and enter into new markets.

“Because the entire portfolio is environmentally certified and performance validated, Lubrizol has already done the work to ensure its EAL solutions give our customers a competitive edge,” said Paterson. “Customers can bring their EAL offerings to market quickly and with confidence.”

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About The Lubrizol Corporation

The Lubrizol Corporation, a Berkshire Hathaway company, is a specialty chemical company whose science delivers sustainable solutions to advance mobility, improve wellbeing and enhance modern life. Founded in 1928, Lubrizol owns and operates more than 100 manufacturing facilities, sales and technical offices around the world and has more than 8,000 employees. For more information, visit

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Charu Tripathi, Regional Manager, Marketing Communications