Lubrizol PemuPur START Polymer Wins Gold at InCosmetics Global

CLEVELAND, Ohio – April 8, 2022 –Lubrizol Life Science - Beauty (LLS Beauty).  PemuPur™ START polymer, a new polymeric emulsifier, won the Gold Award for innovative functional ingredients at in-cosmetics® Global this week in Paris. The jury recognized ingredients that combine innovative science and product features in a way that demonstrates substantial benefits to manufacturers and to end-users when compared to existing ingredients.

Two other ingredients from Lubrizol Life Science – Beauty were finalists for awards at the show: Resulook™ advanced botanical ingredient was short-listed for the Green Ingredient Award and Telophi™ biotech ingredient was a finalist for innovative active ingredients.

PemuPur™ START polymer provides excellent emulsion stabilization at low use levels (0.5-1.0 wt%) and up to 50% oil content, limiting the need for co-emulsifiers. These characteristics, coupled with its limited surface activity, make it ideal for creating mild, fluid and sprayable emulsions suitable for all skin types, including sensitive skin.

PemuPur™ START polymer has a Renewable Carbon Index of 0.96, according to ISO 16128, and it is readily biodegradable (OECD 301F). To learn more about PemuPur™ START polymer, click here.

Telophi™ biotech ingredient is a biotechnological extract obtained from a Bacillus sp. isolated from the Florida Keys, USA. It boosts and protects skin telocytes and proliferating epidermal stem cells from psychological stress, as shown in vitro, to preserve skin organization and to unlock Phi Beauty (the golden ratio), restoring proportions and symmetry. To learn more about Telophi™ biotech ingredient, click here.

Resulook™ advanced botanical ingredient is a botanical extract from the Myrothamnus flabellifolius “resurrection plant” that revives the appearance of the eyes by improving hair nourishment and anchorage and promoting growth and density of eyelashes and eyebrows. To learn more, click here.

About The Lubrizol Corporation

The Lubrizol Corporation, a Berkshire Hathaway company, is a specialty chemical company whose science delivers sustainable solutions to advance mobility, improve wellbeing and enhance modern life. Founded in 1928, Lubrizol owns and operates more than 100 manufacturing facilities, sales and technical offices around the world and has more than 8,000 employees. For more information, visit www.Lubrizol.com.

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