Lubrizol Introduces Beauty Beyond H2O

Discover a world of waterless formulations that provides a “hair-to-toe” beauty routine with zero waste and minimal water use

CLEVELAND, Ohio – October 13th, 2022 –Lubrizol Life Science - Beauty (LLS Beauty).  The UN predicts that by 2025, two-thirds of the world’s population will be living in water-stressed conditions. As climate change continues to threaten the natural water cycle, more consumers are seeking out beauty brands that offer waterless products that work. 

Lubrizol Life Science - Beauty has developed a complete line of waterless formulations combining cutting-edge functional ingredients like AlgaPūr™ HSHO algae oil, Kelco-Care™ diutan gum, Sensomer™ CI-50 polymer, Oilkemia™ 5S polymer, Matrifuse™ S-1 dispersant and Sunhancer™ Eco SPF booster. Beauty Beyond H2O gives consumers a “hair-to-toe” waterless beauty routine, with products for cleansing, hair care and skin care. The collection offers a broad range of textures and formats, sulfate and silicone-free formulations, travel-friendly portable solutions and sustainable packaging made from recycled, reusable or recyclable materials. 

The product line includes: 

• Jelly Cleanser Oil – Cleanses the skin by removing impurities and resistant makeup, with a moisturizing and non-greasy finish. 
• Surprising Shower Powder – This body wash includes natural emollients that help moisturize the skin during and after washing. Showering with this formulation, consumers might use 4x less product than traditional shower gel.
• Flip-me Algae Bar Shampoo – A solid bar that washes hair while nourishing and conditioning, providing curl definition and frizz control. Shampooing with it allows consumers use 6.5x less product than traditional shampoo.
• Algae Oil Solid Hair Mask – A solid format hair mask designed to bring hydration, shine and strength to the hair with a light, satin-like feel. 
• Instant Nourishing Hair and Scalp Oil Serum – An oil-based serum that instantly transforms damaged hair and scalp. 
• Waterless Facial Moisturizing Bar – This water-free facial bar provides moisturization with no oily or greasy texture and reduces the appearance of dark spots and wrinkles. 
• All Mineral Anhydrous Facial Daily Deflector Sunscreen Fluid – This silky and smooth sunscreen fluid applies seamlessly with an all-mineral format. 

About The Lubrizol Corporation

The Lubrizol Corporation, a Berkshire Hathaway company, is a science-based company whose specialty chemistry delivers sustainable solutions to advance mobility, improve well-being and enhance modern life. Every day, the innovators of Lubrizol strive to create extraordinary value for customers at the intersection of science, market needs and business success, driving discovery and creating breakthrough solutions that enhance life and make the world work better. Founded in 1928, Lubrizol has global reach and local presence, with more than 100 manufacturing facilities, sales and technical offices and 8,000 employees around the world. For more information, visit www.Lubrizol.com.

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