Pemulen™ EZ-4U polymer is a polymeric emulsifier that minimizes skin care formulation constraints through simpler processing and greater formulation flexibility in a cost-efficient manner while offering robust emulsion stabilization, freedom from HLB constraints, stability over a wide pH range, and flexibility for cold or hot processability all at low use levels. It allows the development of a wide variety of textures from a shiny, smooth cream to thin sprayable lotions. Pemulen™ EZ-4U polymer provides a light sensorial profile and robustness to stabilize sophisticated ingredients, such as challenging oil systems, actives, perfumes, UV absorbers, film formers, and optical and sensory enhancers.