Strong hold and efficient styling with Fixate™ Freestyle polymer enriched styling wax. Stiffness is provided to the hair in order to maintain the style. Glucam™ E-10 is a low irritant humectant which provides rinse off benefits. Glucate™ SS and Promulgen™ D nonionic emulsifiers are also part of this wax and aid the emulsification of ingredients. Schercemol™ esters in the wax provide good solvency and an overall non-oily feel on the hair after application.