The base cream with fresh feel contains Carbopol® Ultrez 10 polymer, which provides efficient thickening and brings an initial fresh watery sensory. The base cream with rich feel contains Carbopol® Ultrez 30 polymer, which provides high thickening efficiency with an initial cushiony and rich sensory. Glucamate™ SSE-20 emulsifier combined with Glucate™ SS emulsifier, brings high stability and elegant aesthetics. These bases can be used in the CustoMYze concept. Another base cream is O-0071(EU). The CustoMYze concept allows the creation of the ideal face cream by selecting the base, afterfeel, active and fragrance according to the customer’s individual needs, requirements or preferences. Some examples of CustoMYzed formulations are CC-F0013(EU), F-0117(EU) and M-0029(EU).