Don’t be fooled by the violet tone of this cleansing shampoo for blond hair. Bleached and dyed hair can often turn yellow from repeated washing and daily environmental exposure. Help maintain fresh blond hues with naturally derived Chembetaine™ OL-30, Sulfochem™ TLS-SB and Sulfochem ™ TD-3PHP surfactants which aid in superior color retention when compared to traditional surfactant systems. Merquat™ 2001 polymer improves combing and detangling properties, while Hydramol™ PGPL ester contributes excellent conditioning, ensuring a smooth after feel. Carbopol® Aqua SF-1 polymer gives the formula enhanced shelf appeal by suspending Quickpearl™ PSB3 pearlizing agent. Glucamate™ LT thickener provides mildness and thickening.