Global Marketing Manager, Active Ingredients, Lubrizol Life Science (LLS) - Beauty
Bianca earned her Ph.D. from the University of Sydney in the field of skin science and has worked in beauty and personal care in Australia and Japan. Her strong background in basic research, combined with her passion for science communication, absolute love for beauty and personal care products, and belief that everyone should feel good in their own skin, motivates her to find new ways to support customers in product development. She always has her eye on future innovations, especially those that can create a better and more inclusive world. Now based in Tokyo, she finds inspiration at every corner.
Fun fact: Bianca also considers herself an unofficial karaoke star … and a really bad cook. One needs to stay humble, after all.
Posted by Bianca McCarthy, Ph.D. | 06/19/2024
Across the globe, efforts are being made to address the issue of climate change. One shining example of this can be found in South America’s high Andes, with the reforestation initiative called Acción Andina. This grassroots project, coordinated by One Tree Planted and Global Forest Generation, is the first multi-country, large-scale initiative to re-plant the tress in the high-altitude native forests of the region.
Posted by Bianca McCarthy, Ph.D. | 05/23/2024
Sensitive skin is of growing concern to beauty consumers. Searches on the internet for ‘sensitive skin’ increased by around ten per cent in the US and UK and by over 15 per cent in South Korea in 2023. This makes products that can nourish and soothe sensitive skin increasingly sought after.
Posted by Bianca McCarthy, Ph.D. | 03/05/2024
Dryness, itching and scaliness are the biggest problems faced daily by men and women with sensitive scalps. The greater interest in the care of the microbiota to promote skin health together with the skinification trend have increased focus on scalp microbiota balance as a scalp problem solver.
Posted by Bianca McCarthy, Ph.D. | 12/05/2023
Retinoids have long been the go-to solution for those seeking flawless, radiant skin. However, their side effects, including skin irritation, have been a major concern. Lubrizol has an innovative solution that promises to revolutionize your skincare routine.
Posted by Bianca McCarthy, Ph.D. | 10/03/2023
Beauty consumers have embraced the benefits that the digital and virtual world has given them. But if the digital version has a smooth and sculpted face, and lifted eyes, is there a way to achieve that in the physical world without undergoing surgery or buying expensive beauty devices?
Posted by Bianca McCarthy, Ph.D. | 09/04/2023
As technology is becoming more sophisticated in a changing world, consumers want to experience high-tech and cutting-edge innovations in the comfort of their homes. Let's take a look at this trend.
Posted by Bianca McCarthy, Ph.D. | 05/11/2023
After listening to younger consumers and understanding what they are looking for we have developed a preventative solution to slow down the signs of aging, without compromising their authenticity.
Posted by Bianca McCarthy, Ph.D. | 03/17/2023
We asked young consumers about their main skin concerns.
Posted by Bianca McCarthy, Ph.D. | 03/09/2023
Besides the typical aging signs, skin dullness is an increasing concern for consumers, especially those with darker skin types.
Posted by Bianca McCarthy, Ph.D. | 10/10/2022
The traditional use of cosmetic products to enhance beauty is today being surpassed by its ability to improve well-being in consumers.
