Lubrizol Partners with MICHELIN Automotive Film to Promote High-Quality Development in the Paint Protection Film Market

Shanghai, China — Lubrizol, a global leader in specialty chemicals, today announced the signing of strategic cooperation agreement with Shanghai Million Film Auto Technology Co., Ltd (“Million Film”), the official authorized manufacturer and seller of MICHELIN automotive film. This powerful collaboration leverages each party’s deep expertise in automotive aftermarket services, materials science, and innovation to jointly propel the development of the China high-end paint protection film (PPF) market into the next stage

MICHELIN M10 paint protection film will incorporate Lubrizol’s high-quality ESTANE® TPU, offering excellent aesthetics and protection for automotive paint. MICHELIN recognizes the enormous potential of the Asian PPF market and plan to cater to the increasing diverse automotive aftermarket through this expanding sector, addressing the evolving consumer demand for high quality products and experiences.

With the addition of MICHELIN automotive films, Lubrizol’s “ESTANE TPU Empowerment Ecosystem” has been further expanded, solidifying the company’s leadership position in the PPF market and showcasing the success of the innovative collaboration model. The “ESTANE TPU Empowerment Ecosystem” is designed to provide PPF manufacturers and brands that use 100% ESTANE TPU with genuine material traceability, highlighting the superior quality and performance of their products. It also provides the companies who joined this program access to advanced technical expertise and in-depth market insights, continuously enhancing their product competitiveness and brand value.

Jane Cai, Senior Business Director, Asia Pacific at Lubrizol, said, "We are delighted to welcome Million Film as a new member of our ESTANE TPU Empowered Ecosystem and are confident in the positive impact that MICHELIN will have on the PPF industry. Through collaborative innovation, we will jointly drive high-quality and sustainable growth in the PPF industry, ushering in a new chapter of market prosperity."

"As the official authorized manufacturer and seller of MICHELIN automotive films, we strictly adhere to Michelin's rigorous product standards and technical requirements to ensure the exceptional quality and performance," added Mr. Xiao Feng Cai, Business Director of Million Film. "Through collaboration with Lubrizol, we will enhance product innovation and market appeal to ultimately create a better experience for our users."

As a preferred material for high-end automotive paint protection films, ESTANE TPU is renowned for its exceptional durability, protective qualities, and ease of application. Lubrizol has built the new ESTANE TPU Empowered Ecosystem around this brand, providing multidimensional support to partners across the value chain. Lubrizol is committed to working with outstanding participants throughout the industry to promote healthy growth and industrial upgrading of China’s PPF market.

For more information, please visit our website at: lubrizol.com/engineered-polymers

About The Lubrizol Corporation

The Lubrizol Corporation, a Berkshire Hathaway company, is a science-based company whose specialty chemistry delivers sustainable solutions to advance mobility, improve well-being and enhance modern life. Every day, the innovators of Lubrizol strive to create extraordinary value for customers at the intersection of science, market needs and business success, driving discovery and creating breakthrough solutions that enhance life and make the world work better. Founded in 1928, Lubrizol has global reach and local presence, with more than 100 manufacturing facilities, sales and technical offices and more than 7,500 employees around the world. For more information, visit www.Lubrizol.com.

News Categories: <a href=/Newscenter/News-and-Insights?category=Engineered+Polymers>Engineered Polymers</a>