Lubrizol’s New Look for Carbopol® Polymers Marks Pivotal Time in Brand’s Evolution

The Lubrizol Corporation is pleased to introduce a revitalized, new visual identity for its iconic Carbopol® polymers brand. 

CLEVELAND, OH – The redesigned logo, color palette and key visual reflect the company’s future vision for its longtime industry-leading brand.

According to Bernardo Medeiros, Vice President of Life Science, “Our goal was to honor the brand’s long heritage while setting the stage for significant innovations yet to come. It’s a nod to the past with an eye towards the future.”

In the 60 years since Carbopol® polymers were first pioneered, Lubrizol has emerged as the world’s largest supplier of carbomers and acrylate powder polymers. With over 100 unique grades and specifications, Carbopol® polymers currently support global markets across diverse industries including home, beauty, pharma, petrochemistry and oil. Plans to expand the Carbopol® polymers portfolio are underway as Lubrizol focuses its efforts on more sustainable ingredients, aligned with its corporate purpose to deliver sustainable solutions that improve wellbeing and enhance modern life.  

“Carbopol® polymers have long been known for uncompromising quality and premium performance,” Medeiros continues, “Our exciting new initiatives will elevate the brand even further by improving the ingredient’s sustainability profile and enhancing its value to our customers.”

For product news updates and a look at the new Carbopol® polymers brand identity, visit Carbopol® polymers (lubrizol.com)

About The Lubrizol Corporation

The Lubrizol Corporation, a Berkshire Hathaway company, is a science-based company whose specialty chemistry delivers sustainable solutions to advance mobility, improve well-being and enhance modern life. Every day, the innovators of Lubrizol strive to create extraordinary value for customers at the intersection of science, market needs and business success, driving discovery and creating breakthrough solutions that enhance life and make the world work better. Founded in 1928, Lubrizol has global reach and local presence, with more than 100 manufacturing facilities, sales and technical offices and 8,000 employees around the world. For more information, visit www.Lubrizol.com.

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