Lubrizol Launches First Metaverse for Beauty Product Innovators

<p><span> Lubrizol Life Science (LLS) is a leader in the beauty industry, known for its creative and innovative products. Now LLS is taking that legacy into the captivating world of virtual reality with the introduction of <em>Argireline^&reg;peptide verse,</em> an immersive metaverse experience that celebrates the evolution of Argireline&reg; peptide.</span></p>

CLEVELAND, OH – Just as a new generation of consumers is engaging with beauty brands on metaverse, embracing its personalized experience and “try-on” solutions, Argireline^®peptide verse invites industry innovators to explore “Inside the Future of Beauty” with an interactive and unforgettable experience that showcases the power of Argireline® peptide in a way that has never been seen before.

In the Argireline^®peptide verse digital world, guests can create their own avatars and explore a futuristic, visually stunning environment inspired by the structure of skin. Here they encounter engaging, informative displays while meeting, interacting and even speaking with other virtual visitors. There’s even an arena for large groups to meet and view videos from a bigger-than-life screen.

Already a pioneer in skin and hair care technology, LLS is now taking customers on an awe-inspiring, digital journey “Inside the Future of Beauty.”

About The Lubrizol Corporation

The Lubrizol Corporation, a Berkshire Hathaway company, is a science-based company whose specialty chemistry delivers sustainable solutions to advance mobility, improve well-being and enhance modern life. Every day, the innovators of Lubrizol strive to create extraordinary value for customers at the intersection of science, market needs and business success, driving discovery and creating breakthrough solutions that enhance life and make the world work better. Founded in 1928, Lubrizol has global reach and local presence, with more than 100 manufacturing facilities, sales and technical offices and 8,000 employees around the world. For more information, visit www.Lubrizol.com.

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