Lubrizol Announces New Argireline® YOUth peptide

 A preventive solution to slow down the signs of aging without compromising authenticity 

CLEVELAND, OH – Lubrizol Life Science (LLS) - Younger consumers today are increasingly seeking cosmetic procedures to prevent the onset of expression lines, with botulinum toxin injections being a popular choice. Lubrizol Life Science Beauty (LLS Beauty) has developed an exciting alternative based on its time-tested Argireline® peptide. 

For over 20 years, the original Argireline® peptide has been the go-to ingredient for those looking to smooth out wrinkles and now, the new Argireline® YOUth peptidecan be expanded to new applications, including oil-based skincare, especially transparent serums, oils and sticks.
This is thanks to the patented LipoClear™ inverse micelle delivery system developed by LLS Beauty, which allows for the creation of an oil soluble active ingredient. 

LLS Beauty asked young consumers about their main skin concerns and types of products used most in their daily skin care routine and was able to validate that Argireline® YOUth peptide shows remarkable efficacy in the greatest areas of concern among younger adults by testing among this group using their preferred products. Volunteers of Caucasian and Latin American descent between the ages of 19 and 35 were given a makeup foundation with 2% Argireline® YOUth peptide oil solution to apply daily. Volunteers of Asian descent between the ages of 25 and 40 were given an oil serum with 0.8% Argireline® YOUth peptide to apply daily. 

Results of the in vivo efficacy testing of Argireline® YOUth peptide include: 

• Minimized appearance of expression lines, without compromising the smile expression. 
• Shorter and less visible wrinkles around the eyes. 
• Smoother skin around the eyes and in the nasolabial and forehead regions. 
• Minimized appearance of “tech neck” lines.  

Shorter and less visible wrinkles around the eyes

Minimizing the appearance of neck folds

To measure some of the results, LLS Beauty developed a proprietary Deep Learning technology to objectively quantify a smile. Using SmiLearning™ smile rating technology, volunteers were asked to smile according to the satisfaction of their skin after treatment. With the active ingredient treatment, volunteers registered a 22% bigger smile, compared to placebo. 

With younger consumers seeking “prejuvenation” treatments – cosmetic products and minimally invasive procedures designed to reverse the signs of aging and prevent future expression lines or wrinkles – LLS Beauty's pioneering approach represents a shift in the beauty industry. The company is committed to offering consumers innovative solutions that are both effective and convenient. 

To learn more, Argireline® YOUth peptide

About The Lubrizol Corporation

The Lubrizol Corporation, a Berkshire Hathaway company, is a science-based company whose specialty chemistry delivers sustainable solutions to advance mobility, improve well-being and enhance modern life. Every day, the innovators of Lubrizol strive to create extraordinary value for customers at the intersection of science, market needs and business success, driving discovery and creating breakthrough solutions that enhance life and make the world work better. Founded in 1928, Lubrizol has global reach and local presence, with more than 100 manufacturing facilities, sales and technical offices and 8,000 employees around the world. For more information, visit www.Lubrizol.com.

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